Innovation is Vital to Business
What is innovation? To innovate means to change something in a positive way, it’s to revolutionize, to transform, to create a breakthrough. In business application, this could be done through developing a product, revolutionizing a service, or even changing the way you do your work.
Why should you innovate or change when everything is doing “okay”? Okay should not be your benchmark. We all know how competitive the construction market is. Everyone is eyeing the same customers and everybody wants to close that deal. If you don’t do your best to stand out from the crowd, you might as well just sit back and pray for apples to fall on your lap.
Growth, Expansion, Success
Once you’ve found a way to apply innovation in your business, it will allow you to create a unique selling proposition to your customers. You can show them how much more you can offer them compared to your competition. When done well, innovation will give you a bigger piece of the sales pie and possibly even market dominance.
Lead the Way
So where does it start? The drive to innovate must come from the top. It’s the CEOs and Presidents that have to spearhead the push for innovation. Their influence will then trickle down to the very people who work in the back offices and even up into the worksites.
Great innovation inevitably requires a lot of internal “selling” of the idea in order to build political support among top management and staff.
If the owner is adamant about implementing a specific change, it will reflect even to the most casual employee.
How Can You Innovate?
Analyze the current situation and find areas for improvement. It all starts with some creativity and imagination. Find problems that haven’t been solved yet. Are there questions that have never been answered? What conventional way of thinking do you believe is not true at all? How can you challenge the norm in such a way that you will cause improvement?
For example: Business depends highly on technology. At the same time, technology also enables new business opportunities. It opens windows to new ways of operational efficiency, sales opportunities, or even progress analysis. Maybe you can utilize tools that your competition isn’t using. Maybe you can attack each project in a way that hasn’t been done before.
What about work collaboration… There are a lot of useful tools for innovative collaboration. All you need to do is explore them and test it out to see how your build process can be improved. Find ways to shorten the build time or maybe handle more projects at once.
You should also look into software that’s specifically-tailored for your type of business. These types of tools have been designed with your specific operations in mind. Construction scheduling software is a good example of this, especially knowing how big a role organization plays in project coordination.
Innovation is no lucky accident. It has to come from a dedicated push and a disciplined process which will stem out to all parts of your construction business. If you do it correctly, it could spell market dominance and thousands of dollars in increased revenue.
So today ask yourself, how can my construction company push for innovation?